Business Client Guides

Budgeting for Software: Why the Launch is Only the Beginning

Launching a new software platform is an ongoing commitment. For it to stay secure, reliable, and capable of supporting your business, you have to plan for open-ended maintenance. If you don’t, the chances are that you’ll face performance issues and expenses later. But what is this investment really for?

Understanding the Software Lifecycle

Software is a living product

The moment your application goes live, the technology behind it starts moving. Operating systems receive updates. Hosting providers introduce changes. Browsers evolve. Security vulnerabilities are discovered. Third-party services update their APIs. Customer expectations shift. None of these changes stops simply because your application has been launched.

Software needs regular maintenance to keep it up to date, compatible, and functional. Without it, even well-built applications will become slower and potentially develop security issues over time.

Security never stands still

Security is almost always the number one software priority right now. And it can be one of the hardest things to address if you don’t invest in regular maintenance. For Ruby on Rails applications, this often means keeping Rails itself, along with the many gems that support the application, fully up to date. And that’s easy enough to do, if you have a person dedicated to monitoring security patches and updates. The problem is that few SMEs have that, and they’re easy to miss. And this can leave both your customer data and business operations exposed.

Updates are also difficult to manage. Every update needs to be tested carefully to ensure new versions don’t introduce compatibility issues. With regular maintenance, it all becomes easier to handle because you’re working in manageable stages rather than facing a majorly disruptive project every few years.

Servers need attention too

Another thing that’s often overlooked in software management is that you also need to maintain your infrastructure. Servers need regular operating system updates, security patches, monitoring, backups, and performance optimisation. And cloud environments evolve over time. Failing to understand and address this can lead to similar issues as ignoring software updates: downtime, security breaches, and poor app performance.

Your business won’t stand still either

Very few businesses launch software and never change it again. New products are introduced. Internal processes evolve. Customer feedback generates new ideas. Regulations change. Integrations with other systems become necessary. Your software should be able to grow alongside your business. That’s why many companies turn to external agencies to work with. An experienced development team that already understands your application can make sure that you stay on top of the updates and maintenance that you need, without any disruptions.

Why ongoing support makes commercial sense

Many businesses are now moving away from viewing software purely as a one-hit expense and instead budgeting for ongoing support. Because it’s better – and often more affordable – to deal with problems before they happen.

For businesses running Ruby on Rails applications, working with a dedicated support retainer means that your framework, gems, infrastructure, and deployment processes will always follow current best practice, helping to enhance performance and reduce maintenance costs.

There’s a lot to deal with when you’re trying to launch new software, so it’s understandable that maintenance may feel like a tomorrow problem. But if you don’t set things in order from the start, it’s easy to keep pushing those ‘tomorrow’ problems forward… Until your security patches, updates, and monitoring fall behind. And that’s when any software can become a liability.

At Foxsoft, we help businesses support, maintain, and grow their Ruby on Rails applications long after launch. Whether it’s routine maintenance, security updates, or developing the next phase of your platform, having an experienced team on hand means your software can continue growing alongside your business.

Get in touch if we can help your business.

About the author

Andy Henson is the CTO at Foxsoft and is an advocate for growth through continual improvement. Embracing the motto "Obstacles Make Me Stronger," he sees challenges as stepping stones to greater opportunities. With over 20 years of experience, Andy is dedicated to creating solutions that meet client needs and likes to leave things and people better than he found them.

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