What are User Flows?

A user flow maps out the path a user takes to complete a task or achieve a goal within a product or system. It visualises the sequence of steps, decisions, and interactions a user experiences, from their entry point to their final action. User flows are crucial for understanding user behaviour, identifying pain points, and optimising the user experience.

Components of a User Flow

• Entry Point: Where the user begins their journey (e.g., website homepage, email link, app launch).
• Steps/Screens: Each distinct action or screen the user encounters.
• Decisions: Points where the user makes a choice that influences their path (e.g., clicking a button, selecting an option).
• Actions: Specific interactions the user performs (e.g., filling out a form, adding to cart, submitting information).
• Exit Point/Goal: The successful completion of the task or the point where the user leaves the flow.

Why are User Flows Important?

User flows provide several benefits for product development and design:

• Clarity: They offer a clear, visual representation of how users interact with a product.
• Problem Identification: By mapping the journey, we can easily spot areas of friction, confusion, or inefficiency.
• Collaboration: They serve as a common language for designers, developers, and stakeholders to discuss and understand user experiences.
• Optimisation: Insights gained from user flows can lead to design improvements that enhance usability.